Founded in 1994, the original Winter Party featured just one event, a dance party on the sands of South Beach. In the years since, Winter Party has grown into an iconic week-long celebration featuring dozens of events and drawing crowds by the thousands from around the globe. Our method is part genius and part magic. We feature an amazing mix of people, music, entertainment and international DJ talent, and we do so in the exhilarating, world-class venues of Miami Beach. So why not take a break from the icy cold winter? Soak up the sun, breathe in the ocean air, and get ready to PLAY HARD.