Dare Yourself: AD Fetish is the darker side of the Addicted brand
23 Apr 2019. - Drew Rowsome

"Our AD Fetish collection blends fashion with erotica," says the Addicted brand founder Eduardo Suner, who is also the founder of the ES Collections brand that brought us the sun-drenched Bon Voyage swimwear collection. Addicted is distinguished by its colourful, flattering and wearable sportswear, casual wear and underwear. The fetish line is, says Suner, "A harder line of gear that re-imagined the Addicted brand for the S&M scene. It offers the same quality, fit and comfort found in our popular sports collection, but takes the fun into the dark, steamy depths of the sex dungeon.”  

The AD Fetish collection not only has harnesses and cockrings, but also sexually charged tanks, underwear and lots of mesh. In the Addicted tradition most items, except for those made of actual leather, come in vibrant colours. When traditionalists clutch their pearls in horror, designer Carmen Monforte explains that the colour scheme is based on the hanky code and sticks exclusively to the primary and primal colours of blue, red and yellow. Hilariously she also explains the yellow hanky code as "DTF with water."

As well as leather there is a lot of rubber, mesh and barely covered skin. “The gear doesn’t just look good, it feels good,” says brand salesman Nir Zilberman. “The leather is softer than traditional fetish gear," before noting that, "While traditional fetish wear breaks or rips quickly, AD Fetish is built to last, even through the roughest play.”

Balancing style and the fashion and fuck demands of the BDSM community requires versatility and nerve. But it would be hard to pass on any stud clad in an AD Fetish mesh harness. Or a Teddy tank. Or definitely if unclad in a cockring double jock. The AD Fetish line is more dashing than dark, but that also makes it ideal for wear even outside the playroom or the Eagle. Fashion cruised fetish decades ago, and Addicted has just bound the two tighter together.