Flammable Ice
9 Oct 2019.


Addicted, the naughty little sister brand of ES Collection,  is heating up winter with its “Flammable Ice” underwear collection.  

 “This winter’s underwear collection is designed to transport men to the kingdom of their deepest fantasies,” explains Chris Lynch of Addicted USA.  “It’s sporty, stylish and futuristic.”  The “Flammable Ice” collection contains tight-fitting briefs, boxers, jocks and long johns in bold primary colors and camouflage prints.

One of the most exciting new components to “Flammable Ice” is the addition of 3D spacer. Unlike regular, 2D fabrics, Spacer uses two separate fabrics, joined by a microfilament yarn.  It creates a breathable, 3D “microclimate” between each layer of the brief. Heat and vapor leave the body, moving to the brief’s first highly permeable layer. Then, cool air provided by natural ventilation pushes the heat and vapor out, providing temperature control and maximum air circulation in the brief.

“Gear is also interchangeable,” adds Lynch.  “They’re perfectly suited to be worn in the gym, bed, or outdoors in the snow.  Who says sports briefs can’t be sexy too?”

The pictorial campaign, directed by the renowned photographer Leonardo Corredor, captures the steamy side of Addicted’s “Flammable Ice” collection.  The provocative images of half naked men frolicking in the snow have been a big hit on the brand’s social media.